Media on Tablets & Mobile Devices
Marshall McLuhan’s “the medium is the message” message has never been more relevant. In a post desktop world of tablets and mobiles, content providers and companies have to literally think outside the box to factor how their content is experienced on different devices. Interactivity, portability and multi-platform integration are all important factors that will be analyzed. We’ll also be looking at some killer apps, and how they’ve performed on different platforms.