3:20PM - 4:10PM
Brands and Music in Partnership: Social Music Marketing
Today’s consumer brands are stepping in where the record labels left off in helping bands get discovered. Meanwhile, emerging music has proven to be an effective way to reach today’s young consumers who are demanding authenticity and want to engage in a dialogue with their favorite bands and brands.
This panel will take a closer look at these trends and case studies of Social Music Marketing at work.
Founder Managing Director
Berklee College of Music