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  • Salon B
    2:05PM - 3:05PM
    (1 hour)



    Workshop

    Tap That Ad: Engaging Mobile Campaigns that Get Consumers’ Hands on Brands

    When it comes to engaging consumers on their mobile device, it’s not only about making a good first impression, it’s about making a lasting impression – one that’s memorable, measurable and gets your brand some action. In this interactive session, you’ll experience top-performing PointRoll-powered campaigns for yourself, get a first look at mobile benchmarks for iPhone and iPad, and learn how mobile marketing can and should be an integral and successful part of your cross-screen digital marketing strategy. #TapThatAd

    Cat Spurway-Hepler, SVP, Strategy and Marketing, PointRoll
    Todd Pasternack, Director, Creative Technology, PointRoll