Advertising on Mobile and Social Media
The Internet is now – like never before- accessible anywhere, anytime, from the palm of a consumers hand. Canadian mobile subscribers are expected to grow from 25.4 million at the end of 2010 to 32.7 million connections by 2015. Mobile multimedia revenue is expected to hit $14.2 billion in North America with 970 million of that revenue coming from Canada. With advertising shifting from traditional mediums to mobile and social media, untraditional media buys offer incremental value, measurability, and effectiveness to a campaign. This panel will discuss key trends, issues, and considerations for ensuring mobile and social media advertising is done effectively.