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Agenda Details
  • Concert Hall
    3:05PM - 3:35PM
    (30 minutes)


    From Community to Kinship: Online Communities that Drive Business - Katrina Klier, Microsoft

    Facebook, Twitter, Foursquare, Quora, LinkedIn, YouTube: how do you bring your digitally dispersed customers together? Come hear how to move from a community approach to a kinship approach with your customers in this exciting keynote. See examples of great integration that will inspire you and help move your business ahead.

    Key Takeaways:

    – build a community where consumers are and how they prefer to engage

    – Engage in a human way versus a PR or legal language way

    – be real, proactively contribute value to the community to move toward kinship