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Agenda Details
BACK TO THE AGENDA OVERVIEW
  • Concert Hall
    5:15PM - 6:00PM
    (45 minutes)



    Panel

    Managing the Conversation: Controlling Your Brand

    Your brand is in the hands of millions of influencers connected to the world through mobile and wireless devices. One incident can go viral faster than the executives in the company may be made aware. Companies are expected not just to communicate their brand message, but to react to the empowered consumers. Can social media and traditional marketing still be used to drive and control an effective brand message, or is the consumer now behind the wheel?