Don’t Play By Their Rules: An Artist Guide On How To Market To Fans
You may think you’re on top of digital self-marketing with social media. But the truth is you could be in a state of digital denial. Your favourite platforms have a life cycle. Today’s Twitter is tomorrow’s Myspace. And the networks themselves often rig the table with algorithms that can actually decrease your reach once you’ve reached a certain following level (unless you pay extra). Panelists include Adulis Chedo Mokanan, author of Stop Playing By Their Rules: An Artist Guide On How To Market To Fans. Learn how to stickhandle the social media game with other communication routes.