Follow us

Digital Media Summit on Facebook Digital Media Summit on Twitter DMS on Youtube

DMS Blog

Conference Registration

Agenda Details
BACK TO THE AGENDA OVERVIEW
  • Sheraton Hall C
    3:10PM - 3:50PM
    (40 minutes)



    Panel Discussion

    Don’t Play By Their Rules: An Artist Guide On How To Market To Fans

    You may think you’re on top of digital self-marketing with social media. But the truth is you could be in a state of digital denial. Your favourite platforms have a life cycle. Today’s Twitter is tomorrow’s Myspace. And the networks themselves often rig the table with algorithms that can actually decrease your reach once you’ve reached a certain following level (unless you pay extra). Panelists include Adulis Chedo Mokanan, author of Stop Playing By Their Rules: An Artist Guide On How To Market To Fans. Learn how to stickhandle the social media game with other communication routes.