2013 Agenda 

• Day 1: Tuesday, March 19th, 2013
ADELAIDE
8:15AM - 8:45AM
(30 minutes)
REGISTRATION & NETWORKING BREAKFAST

GRAND BALLROOM C/D
8:50AM - 9:00AM
(10 minutes)
Opening Remarks

Host
Rob Braide, Stingray Digital / Galaxie, Canada

Opening Remarks
Karen Thorne-Stone, CEO and President, Ontario Media Development Corp. OMDC, Canada

Special Guest
Amber Mac, TV Host, Author and Entrepreneur, Konnekt

GRAND BALLROOM C/D
9:00AM - 9:30AM
(30 minutes)
Research Presentations
Top Digital Media Trends

Presentations
Bryan Segal, VP of Canada, ComScore, Canada
Russ Crupnick, President, NPD Group, USA

GRAND BALLROOM C/D
9:30AM - 10:30AM
(1 hour)
OPENING KEYNOTE - Erik Qualman, author of Socialnomics

Keynote
Erik Qualman, Best Selling author, Socialnomics and Digital Leader; Equalman LLC, USA

GRAND BALLROOM C/D
10:30AM - 10:50AM
(20 minutes)
COFFEE & NETWORKING

GRAND BALLROOM C/D
10:50AM - 11:35AM
(45 minutes)
Presentation Series
Case Study Series: Attracting Consumers Using Branded Entertainment and Brand Sentiment

Presentations
Nicholas Lakas, Director of Strategy, Interbrand, Canada
Layla Selick, Branded Content Manager, Shaw Media, Canada
David Reis, Founder & CEO, DEI Worldwide, USA

TRINITY 1-3
10:55AM - 11:35AM
(40 minutes)
Master Class
Everything You Ever Wanted To Know About Word Of Mouth Marketing

Presenter
Ted Wright, Founder & CEO, Fizz, USA

TRINITY 1-3
11:40AM - 12:25PM
(45 minutes)
Panel Discussion
Anticipating The Issues: User Generated Content

Moderator
Leonard Glickman, Entertainment Lawyer, Cassels Brock & Blackwell LLP, Canada

Panelists
Dana Lira, Vice President, Business & Legal Affairs, Warner Home Video Inc., USA
Nora Geiss, Director, Verbal Identity & Digital Strategies, Interbrand, USA
Stephanie Abouatallah, Mgr, Social Media & Consumer Generated Content, Canadian Tire Corp Ltd, Canada
Sarah Dawley, Social Media Manager, Bell Media Inc., Canada

GRAND BALLROOM C/D
11:40AM - 12:25PM
(45 minutes)
Panel Discussion
Advertising Update: How Have Strategies Changed?

Moderator
David U.K., Founder & CEO, Cue Digital, Canada

Panelists
Leanne Gibson, Director of Ad Products & Business Operations, AOL Canada, Canada
Shelagh Stoneham, Senior VP & General Manager, Brands & Marketing Communications, Rogers Communications Inc, Canada
Kobi Gulersen, Director of Digital Marketing, MasterCard Worldwide, Canada
Karen Gordon, Director Online Sales, NHL, Canada
Jennifer Bergen, General Manager, Digital, Astral Media Inc., Canada

GRAND BALLROOM C/D
12:25PM - 1:10PM
(45 minutes)
Sponsored by Google
LUNCHEON & NETWORKING

GRAND BALLROOM C/D
1:10PM - 2:10PM
(1 hour)
Advertising Keynote
Advertising In The New World Order: How You Can Re-Design Your Business Model To Own The Future

Keynote
Cindy Gallop, Int’l Business and Brand Innovator; Digital Media Consultant, IfWeRanTheWorld.com, USA

GRAND BALLROOM C/D
2:10PM - 3:00PM
(50 minutes)
Featured Session
The Future of Social Media

Moderator
Steve Ladurantaye, Media Reporter, The Globe and Mail, Canada

Panelists
David Reis, Founder & CEO, DEI Worldwide, USA
Gary Fearnall, Director of Marketing Solutions, LinkedIn, Canada
Ipsa Desai, Strategic Partnerships, YouTube, Canada
Chris Denson, Head of Creative Solutions, Machinima
Lana Gay, Host & Contributor, CBC Radio 3, Canada
Kobi Gulersen, Director of Digital Marketing, MasterCard Worldwide, Canada

GRAND BALLROOM C/D
3:20PM - 4:00PM
(40 minutes)
Keynote Presentation
Digital Transformation - The Opportunity For Marketers

Featured Speaker
Eric Moore, Managing Director, Huge, USA

GRAND BALLROOM C/D
3:20PM - 3:35PM
(15 minutes)
NETWORKING REFRESHMENT BREAK

TRINITY 1-3
3:20PM - 3:50PM
(30 minutes)
Sponsored by Yellow Pages
In A Customer State of Mind: Capturing the Mobile Movement with Hyperlocal Targeting

Presenter
Jennifer Dunn, Sr. Product Manager, Mediative, Canada

GRAND BALLROOM C/D
4:05PM - 4:50PM
(45 minutes)
Panel Discussion
Does Email Marketing Work in a World of Social Media?

Moderator
Julie Geller, VP, Marketing, Cision, Canada

Panelists
Lisa Kember, Regional Development Director, Constant Contact, Canada
Brian Stewart, CEO, Tribute Entertainment Media Group, Canada
John McCauley, Sr. Director Digital Content, Maple Leaf Sports and Entertainment Inc., Canada
Scott Fox, Morning Show Host, Z103.5 (CIDC) Toronto, Canada
Dan Stuart, Country GM Canada, LivingSocial, Canada

TRINITY 1-3
4:05PM - 4:50PM
(45 minutes)
Presentation
Quest for Success: Legal Issues in Using Social Media to Promote Harry Potter

Presenter
Dana Lira, Vice President, Business & Legal Affairs, Warner Home Video Inc., USA

GRAND BALLROOM C/D
4:55PM - 5:30PM
(35 minutes)
Fireside Chat
Trust Me, I’m Lying: Confessions of a Media Manipulator

Interviewer
David U.K., Founder & CEO, Cue Digital, Canada

Keynote Interview
Ryan Holiday, Author; Media Strategist, Marketer, American Apparel, USA

GRAND BALLROOM C/D
5:30PM - 6:30PM
(1 hour)
OPENING COCKTAIL RECEPTION

• Day 2: Wednesday, March 20th, 2013
ADELAIDE
8:00AM - 8:55AM
(55 minutes)
CONTINENTAL BREAKFAST

GRAND BALLROOM C/D
9:00AM - 10:00AM
(1 hour)
Opening Keynote Address
Rethinking The Enterprise For An Age Of Networked Intelligence

Keynote
Don Tapscott, Best Selling Author of 14 Books, Most Recently Macrowikinomics, The Tapscott Group

GRAND BALLROOM C/D
10:00AM - 10:15AM
(15 minutes)
Presentation
Activating and Measuring Social ROI - Blitzmetrics

Presenter
Dennis Yu, CEO, Blitzmetrics, USA

GRAND BALLROOM C/D
10:15AM - 10:40AM
(25 minutes)
Business Keynote
GOOGLE KEYNOTE: Neil Shankman

Featured Speaker
Neil Shankman, Head of Lrg Advertiser & Agency Mktg,, Google, Canada

GRAND BALLROOM C/D
10:40AM - 10:55AM
(15 minutes)
COFFEE & NETWORKING

TRINITY 1-3
10:55AM - 11:35AM
(40 minutes)
Master Class
Using Social Technologies to Reward Brand Loyalty

Presenter
BJ Emerson, VP of Technology, Tasti D-Lite and Planet Smoothie, USA

GRAND BALLROOM C/D
10:55AM - 11:35AM
(40 minutes)
Mobile and Social – Connecting, Curating and Selling

Khody Golshan, Sr. Marketing Manager, Microsoft Corporation, USA
Katrina Klier, MD - Global Digital Marketing, Accenture

TRINITY 1-3
11:40AM - 12:25PM
(45 minutes)
Panel Discussion
Brands & Music In Partnership - Social Music Marketing

Moderator
Sam Margolis, Mgr of Brand Partnerships, Sonicbids, USA

Panelists
Rachel Noonan, Marketing and PR, Rdio Canada, Canada
Brad Josling, VP of Sales, Hip Digital Media Inc., Canada
Jason Panton, Social Media & Marketing Mgr, Marley Beverage Company, Jamaica

GRAND BALLROOM C/D
11:40AM - 12:30PM
(50 minutes)
Panel Discussion
Going Social Live: Real-Time Marketing and Engagement Through Social Media

Moderator
Ron Nurwisah, Community Manager, Huffington Post Canada, Canada

Panelists
Richard Cohene, Director of Marketing, Beyond The Rack, Canada
Melissa Feeney, Manager, Social Media, Toronto International Film Festival
Stephanie Wilson Chapin, Director of Digital, News, Bell Media, Canada
Kenny Norton, Digital Marketing Manager, The Score, Canada
Heather-Anne MacLean, Mgr, Engagement & Influencer Relations, Salesforce, Canada

GRAND BALLROOM C/D
12:30PM - 12:55PM
(25 minutes)
Keynote
FACEBOOK KEYNOTE: Alfredo Tan

Featured Speaker
Alfredo Tan, Group Director of Marketing Solutions, Facebook, Canada

GRAND BALLROOM C/D
12:55PM - 1:35PM
(40 minutes)
LUNCHEON NETWORKING

GRAND BALLROOM C/D
1:35PM - 2:15PM
(40 minutes)
Keynote Session
25 Big Ideas For Connecting The Physical And Digital

Introduction
Ross Noble, TC Media Inc., Canada

Keynote
Nicola Smith, VP of Innovation, Engauge, USA

GRAND BALLROOM C/D
2:15PM - 2:25PM
(10 minutes)
Presentation
Ford’s Zombie Escape

Presenter
Mark McKay, Director, Content Strategy, Sonic Boom / NATIONAL Public Relations

GRAND BALLROOM C/D
2:25PM - 2:40PM
(15 minutes)
Presentation
Samsung: Digital Distribution of Content

Brad Kania, Head of Content Distribution, Samsung Media Solutions Center America, USA

TRINITY 1-3
2:40PM - 3:30PM
(50 minutes)
Presentation Series
The Next Wave Of Social Network Trends

Presentations
Jay Samit, President, ooVoo, USA
Ben Arnon, VP, Global Brand Partnerships, Wildfire by Google, USA
Sandy Marshall, Vice President, Second City Communications, Canada

GRAND BALLROOM C/D
2:40PM - 3:30PM
(50 minutes)
Panel Discussion
Connected Content on Multi Screens and Devices

Moderator
Ted Cohen, Managing Partner, TAG Strategic, USA

Panelists
Brad Kania, Head of Content Distribution, Samsung Media Solutions Center America, USA
Glenn Purkis, Product Manager, Xbox LIVE, Microsoft, Canada
Mark Swierszcz, Manager MuchMusic.com, Bell Media Radio, Canada
Mark Melling, Manager Video & Mobile, Ad Products & Operations, AOL Canada, Canada
Marc Scarpa, Producer / Director x factor digital, Grammy live, incubus hq, Simplynew, USA
Amber J. Lawson, Managing Partner, StoryTech, USA

GRAND BALLROOM C/D
3:30PM - 3:45PM
(15 minutes)
COFFEE & NETWORKING

GRAND BALLROOM C/D
3:45PM - 3:55PM
(10 minutes)
Presentation
Google Business Photos with Virtuo360 Global

Presenter
Jeffrey Han, Managing Director, Virtuo360 Global

GRAND BALLROOM C/D
3:55PM - 4:35PM
(40 minutes)
Keynote Session
Brand Vacuum - Why Nobody Cares About Your Silly Brand...And What to Do About It

Keynote
Jason Falls, Author and CEO, Social Media Explorer, USA

GRAND BALLROOM C/D
4:35PM - 5:15PM
(40 minutes)
Keynote
McDonald’s: Engaging the Consumer In The Digital World Through Social Media

Joel Yashinsky, CMO & SVP of Marketing and Consumer Business Insights, McDonalds Restaurants of Canada Limited, Canada