GAIN INSIGHTS from media and brand specialists that can help fine-tune your Digital Media strategy and explore the ROI potential of consumer engagement.

NETWORK with executives from:
Adparlor – Aeroplan – Bell Media – Bloomberg – Brand Networks – Burson Marsteller – CBC – CEA – ComScore – CRTC – Degrassi/Epitome Pictures – Dell – Eventful – Facebook – Four Seasons Hotels – Fox Broadcasting – Globe and Mail – Google – Interbrand – Jagermeister – LinkedIn – Live Nation – MasterCard – Microsoft/Xbox – Mobile Roadie – Monster Energy – PointRoll – R/GA – Rogers Media – ROVI Corporation – SAP – Shazam – Socialize Inc. – Sonico – The Marketing Arm – Universal Music Group – Unruly Media – Virgin Mobile – Warner Music Group – Van – and more!!

JOIN captivating conversations surrounding the hottest issues from Interacting with the Connected Home, Starting Conversations Using Content Marketing and Branded Entertainment, Creating a Digital Brand Strategy, Managing the Social Conversation, to Cross-Platform and Multi-Screen Branding and more.

PARTICIPATE in intimate workshops that will show you how to get consumers’ hands on your brands, build your followers, and demonstrate what the top companies are doing right.

• Wednesday, March 21st, 2012
• Concert Hall
  8:00AM - 9:00AM
  (1 hour)
  Registration
  Registration and Networking Breakfast
  
• Concert Hall
  9:00AM - 9:05AM
  (5 minutes)
  Opening Remarks
  Opening Address
  

  Host

  Rob Braide, VP Content and Regulatory Affairs, Stingray Digital / Galaxie, Canada
  

  Introduction

  Karen Thorne-Stone, CEO and President, Ontario Media Development Corp. OMDC, Canada
  
• Concert Hall
  9:05AM - 9:35AM
  (30 minutes)
  Keynote Presentation
  Top Digital Media Trends
  

  Presenters

  Bryan Segal, VP of Canada, ComScore, Canada
  Shawn G DuBravac, Chief Economist & Director of Research, CEA (Consumer Electronics Assoc.), USA
  
• Concert Hall
  9:35AM - 10:15AM
  (40 minutes)
  Keynote
  Social Revolution: How Social Media Are Re-inventing our World
  

  Keynote

  Michael Tchong, Change Agent & Founder, Social Revolution, USA
  
• Concert Hall
  10:15AM - 10:35AM
  (20 minutes)
  Networking Coffee Break
  Networking Coffee Break
  
• Salon B
  10:35AM - 11:35AM
  (1 hour)
  Workshop
  Social Media Best Practices for Building Followers
  

  Presenter

  Todd Wilms, Social Media Audience Marketing, SAP, USA
  
• Concert Hall
  10:35AM - 11:35AM
  (1 hour)
  Panel
  From Digital Strategy to Brand Mastery: Strategizing for a Post-Digital Age
  

  Moderator

  Jeff Mancini, Senior Director, Digital Strategy, Interbrand, USA
  

  Panelists

  Rob Harles, Global Head, Social Media, Bloomberg (NY), USA
  Jason Tafler, Chief Digital Officer, Rogers Media Inc, Canada
  Kobi Gulersen, Director of Digital Marketing, MasterCard Worldwide, Canada
  Michael Nowlan, CEO & Founder, Marketwire, CANADA
  
• Concert Hall
  11:35AM - 12:05PM
  (30 minutes)
  Keynote
  Screen Shifting Innovation - Justin Baird
  

  Featured Speaker

  Justin Baird, Innovationist, Aegis Media Pacific / Jumptank, Australia
  
• Concert Hall Foyer
  12:05PM - 12:35PM
  (30 minutes)
  Lunch - Sponsored by Google
  
• Salon B
  12:30PM - 1:30PM
  (1 hour)
  Workshop
  Geo-Social Connected Experience
  

  Presenter

  Asif R. Khan, Founder & President, LBMA/Location BasedMarketing Association, CANADA
  
• Concert Hall
  12:35PM - 1:30PM
  (55 minutes)
  Keynote Lunch Panel
  The Future of Media
  

  Moderator

  Raja Khanna, CEO, AUX (GlassBOX Television Inc.), Canada
  

  Panelists

  James Cridland, Radio Futurologist/Managing Director, MediaUK, UK
  Jeff Leiper, Director, Strategic Policy, CRTC - Gatineau, Canada
  Justin Baird, Innovationist, Aegis Media Pacific / Jumptank, Australia
  Jennifer Dettman, Head of Factual Entertainment, CBC - Canadian Broadcasting Corporation, Canada
  David U.K., Founder & CEO, Cue Digital, Canada
  
• Concert Hall
  1:35PM - 2:05PM
  (30 minutes)
  Business Keynote
  Brian Church, LinkedIn
  

  Keynote Speaker

  Brian Church, Country Manager, Canada, LinkedIn, Canada
  
• Concert Hall
  2:05PM - 2:20PM
  (15 minutes)
  Keynote Presentation
  The Impulse Economy: Understanding Mobile Shoppers and What Makes them Buy
  

  Presenter

  Gary Schwartz, Author & CEO, Impact Mobile Inc., Canada
  
• Salon B
  2:05PM - 3:05PM
  (1 hour)
  Workshop
  Tap That Ad: Engaging Mobile Campaigns that Get Consumers’ Hands on Brands
  

  Todd Pasternack, Director, Creative Technology, PointRoll, USA
  Cat Spurway-Hepler, SVP, Strategy and Marketing, PointRoll, USA
  
• Concert Hall
  2:20PM - 3:05PM
  (45 minutes)
  Panel
  Advertising on Mobile and Social Media
  

  Moderator

  Gary Schwartz, Author & CEO, Impact Mobile Inc., Canada
  

  Panelists

  Tarik Qahawish, Director, Digital Marketing & Communications, Aeroplan Canada, An Aimia Company, Canada
  Karen Gordon, Director Online Sales, NHL, Canada
  Jonathan Sasse, SVP of Marketing, Slacker Personal Radio, USA
  
• Concert Hall
  3:05PM - 3:35PM
  (30 minutes)
  Keynote
  From Community to Kinship: Online Communities that Drive Business - Katrina Klier, Microsoft
  

  Keynote

  Katrina Klier, SR. Director, Worldwide Digital Engagement, Microsoft Corporation, USA
  
• Concert Hall
  3:35PM - 3:50PM
  (15 minutes)
  Networking Refreshment Break
  Refreshment Break
  
• Salon B
  3:45PM - 4:35PM
  (50 minutes)
  Workshop
  Running a Successful Social Promotion
  

  Presenter

  Ben Pickering, CEO, Strutta, CANADA
  
• Concert Hall
  3:50PM - 4:35PM
  (45 minutes)
  Panel
  Cross Platform and Multi-Screen Branding and Programming
  

  Moderator

  David U.K., Founder & CEO, Cue Digital, Canada
  

  Panelists

  Janet Brown, CEO, Cinetic Rights Management LLC, USA
  Stephen Stohn, President / Exec Producer, Epitome Pictures / Degrassi, Canada
  Maria Hale, VP Television, Head of Programming & Production, Corus Entertainment, Canada
  Chris Unwin, Strategic Consultant, Bell Media, Canada
  
• Concert Hall
  4:35PM - 5:00PM
  (25 minutes)
  Keynote
  From Listening to Hearing: Social Media intelligence
  

  Presenter

  Beth LaPierre, Director, Social Intelligence & Analytics, Brand Networks Inc.
  
• Concert Hall
  5:00PM - 5:15PM
  (15 minutes)
  Keynote Presentation
  Dallas Lawrence Crisis, Advocacy and Reputation Management in the Age of Social
  

  Dallas Lawrence, Chief Global Digital Strategist, Burson Marsteller, USA
  
• Concert Hall
  5:15PM - 6:00PM
  (45 minutes)
  Panel
  Managing the Conversation: Controlling Your Brand
  

  Moderator

  Dallas Lawrence, Chief Global Digital Strategist, Burson Marsteller, USA
  

  Panelists

  Elizabeth Pizzinato, Senior VP, Marketing and Communications, Four Seasons Hotels and Resorts
  Hardie Tankersley, VP, Social Media and Innovation, Fox Broadcasting Company, USA
  David Gair, Director SMB Canada Marketing & Online, Dell Canada Inc., Canada
  Todd Wilms, Social Media Audience Marketing, SAP, USA
  
• Concert Hall Foyer
  6:00PM - 7:00PM
  (1 hour)
  Networking Reception
  
• Thursday, March 22nd, 2012
• Concert Hall
  8:30AM - 9:00AM
  (30 minutes)
  Morning Coffee
  
• Concert Hall
  9:00AM - 9:30AM
  (30 minutes)
  Business Keynote
  What’s Next? The Future of the Agency Business
  

  Keynote Speaker

  Barry Wacksman, EVP and Chief Growth Officer, R/GA, USA
  
• Concert Hall
  9:30AM - 10:15AM
  (45 minutes)
  Keynote Presentations
  Branded Entertainment
  

  Presenter

  Art Zeidman, U.S. President and chief North American evangelist, Unruly Media, USA
  Alex LeMay, CEO/Exec. Producer/Founder, The Shadow Gang, USA
  Joe Coleman, CEO, Contently
  
• Concert Hall
  10:15AM - 10:30AM
  (15 minutes)
  Networking Coffee Break
  Networking Coffee Break
  
• Concert Hall
  10:30AM - 11:15AM
  (45 minutes)
  Panel
  Brand-Aid: How To Start Conversations Using Content Marketing and Branded Entertainment
  

  Moderator

  Jay Baage, VP Content & Bus. Development, DMW Digital Media Wire, USA
  

  Panelists

  Jean-Guy Niquet, Director, Arkadium Canada, CANADA
  Hussein Fazal, CEO, AdParlor, Canada
  Doug Bandes, Senior VP, Digital Broadcasting Group, USA
  Jeff Roach, Chief Strategy Officer, Fuel, USA
  
• Concert Hall
  11:15AM - 12:00PM
  (45 minutes)
  Panel
  Social TV: Interacting with the Connected Home
  

  Moderator

  Ted Cohen, Managing Partner, TAG Strategic, USA
  

  Panelist

  Richard Fawal, Founder, watchparty.tv, USA
  Eric Albert, Executive Vice-President, Stingray Digital / Galaxie, Canada
  Michael S. Papish, Solutions Architecture Director, Rovi Corporation, USA
  Glenn Purkis, Product Manager, Xbox LIVE, Microsoft, Canada
  
• Concert Hall
  12:00PM - 12:30PM
  (30 minutes)
  Keynote Presentation
  FACEBOOK: Harnessing The Power Of Facebook’s Social Graph To Build Brand Awareness and Drive ROI
  

  Keynote Speaker

  Steve Irvine, Senior Business Leader, Facebook, Canada
  
• Concert Hall
  12:30PM - 1:45PM
  (1 hour 15 minutes)
  Lunch Break
  Lunch Break
  
• Concert Hall
  1:45PM - 2:15PM
  (30 minutes)
  Business Keynote
  NEIL SHANKMAN GOOGLE
  
• Concert Hall
  2:15PM - 3:05PM
  (50 minutes)
  Panel
  Media on Tablets & Mobile Devices
  

  Moderator

  Antony Bruno, Strategic Advisor/Community Manager, NARM’s DigitalMusic.Org, USA
  

  Panelists

  Michael Schneider, CEO, Mobile Roadie, USA
  Daniel R. Odio, CEO, Socialize Inc., USA
  Stephen Henrik, Audience Development and Distribution, The Globe & Mail, Canada
  Thom Cummings, VP, Marketing, Soundcloud, Germany
  Daniel Dales, CEO, Smokebomb Entertainment, Canada
  
• Concert Hall
  3:05PM - 3:20PM
  (15 minutes)
  Networking Refreshment Break
  REFRESHMENT BREAK
  
• Concert Hall
  3:20PM - 4:10PM
  (50 minutes)
  Panel
  Brands and Music in Partnership: Social Music Marketing
  

  Moderator

  Panos Panay, Founder & CEO, Sonicbids, USA
  

  Panelists

  Brennan Loh, Head of Business Development, Shopify, Canada
  Kerry Cockrill, Brand Entertainment, Research In Motion, USA
  Brenden Mallette, Manager, Corporate Sales, Maple Leaf Sports and Entertainment Inc., Canada
  Trent Fulton, The Hive Inc., Canada
  Brad Josling, VP of Sales, Hip Digital Media Inc., Canada
  
• Concert Hall
  4:15PM - 5:00PM
  (45 minutes)
  Business Keynote
  ARIANNA HUFFINGTON - Brave New World of the “New Media”: How Social Media Has Revolutionized the Communications Landscape
  

  Closing Keynote

  Arianna Huffington, Editor-In-Chief and Author, AOL Huffington Post Media Group, USA